








COMPANY
Freshfruit, Inc. is an audacious and modern media company that believes it is time the LGBTQ+ community retreats from living at the fringes. Through compelling, energetic and honest journalism, our coverage breaks the mold and examines what it means to be LGBTQ+ in a continually more accepting society.
Freshfruit’s fundamental core value is to showcase LGBTQ+ individuals as being fully whole, vibrant, productive, and the true pioneers that they have been in shaping and moving the culture at large.
MISSION
To bring better LGBTQ+ representation and journalism to queer media; to reorient society to the contributions of the LGBTQ+ as pioneers, change makers, and cultural innovators; and to inspire queer youth.

WHO WE ARE
- We are not a subculture; we are the culture.
- The closet is for skinny jeans or a beat lace front.
- We come in all identities, genders and persuasions.
- You don’t get to define us. That’s our job.
- We champion the arts, beauty, entertainment, fashion, media and travel industries, but not solely nor exclusively.
- We don’t play second fiddle. Never.
- We don’t embrace equal, but separate.
- HIV & AIDS are not intrinsic to our identity.
- Struggle and queer are not synonymous.
- We live joyously.
- We love openly.
- We will not be deterred.
TEAM
CEO & Founder
A former journalist turned marketer, Wesley has worked with ComScore 200 publishers, Fortune 500 brands, and the leading advertising technology platforms.
Leveraging this experience, Wesley created Freshfruit to transfigure queer media and marketing. As a gay man, himself, Wesley intends to use Freshfruit as the instrument to achieve the most profound impact on the lives of the LGBTQ+. Wesley holds a master’s degree from Columbia University and his bachelor’s degree from Middlebury College.
BRANDS
Freshfruit is the seminal editorial brand for Freshfruit, Inc. Freshfruit is a destination primarily for LGBTQ millennials, who are coming of age in a more inclusive period of time for queer people, and who may not feel constrained by binary labels and expectations of gender expression or identity.
Freshfruit is the epicenter for everything that is juicy, ripe, queer and being consumed in media and culture. Our editorial elevates the things that millennials care about, including technology, internet culture, entertainment and activism.
NEWSLETTER
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CONTACT US
Are you a potential contributor, client or business partner?
Send us a message. We’d love to hear from you!

COMPANY
Freshfruit is a media, lifestyle and technology company that brings queer people and queer culture from the fringes to the forefront, centering their narratives, influence and economic potential.
Freshfruit’s fundamental core value is to showcase LGBTQ+ individuals as being fully whole, vibrant, productive, and the true pioneers that they have been in shaping and moving the culture at large.

Freshfruit Origin Story

What Kind of Fruit Are You?
MISSION
To bring power and hope to the LGBTQ+ community with greater opportunities, and with better representation and journalism.
WHO WE ARE
- We are not a subculture; we are the culture.
- The closet is for skinny jeans or a beat lace front.
- We come in all identities, genders and persuasions.
- You don’t get to define us. That’s our job.
- We champion the arts, beauty, entertainment, fashion, media and travel industries, but not solely nor exclusively.
- We don’t play second fiddle. Never.
- We don’t embrace equal, but separate.
- HIV & AIDS are not intrinsic to our identity.
- Struggle and queer are not synonymous.
- We live joyously.
- We love openly.
- We will not be deterred.
TEAM
CEO & Founder
A former journalist turned marketer, Wesley has worked with ComScore 200 publishers, Fortune 500 brands, and the leading advertising technology platforms.
Leveraging this experience, Wesley created Freshfruit to transfigure queer media and marketing. As a gay man, himself, Wesley intends to use Freshfruit as the instrument to achieve the most profound impact on the lives of the LGBTQ+. Wesley holds a master’s degree from Columbia University and his bachelor’s degree from Middlebury College.
Freshfruit is the seminal editorial brand for Freshfruit, Inc. Freshfruit is a destination primarily for LGBTQ millennials and allies, who are coming of age in a more inclusive period of time for queer people, and who may not feel constrained by binary labels and expectations of gender expression or identity.
Freshfruit is the epicenter for everything that is queer, daring, curious, juicy and being consumed in media and culture. Our editorial elevates the things that millennials care about, including technology, internet culture, entertainment and activism.
CONTACT US
Are you a potential contributor, client or business partner?
Send us a message. We’d love to hear from you!
COMPANY
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NEWSLETTER
By clicking “sign up,” you agree to receive emails from Freshfruit and accept our terms of use and privacy policy.