our
story

We have to be visible. We should not be ashamed of who we are.

Marsha P. Johnson Pioneer, Activist And
Gay Liberation Movement Foremother
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Freshfruit, where uncommon ideas and talent buck convention and the status quo. We center, connect, and celebrate queer people and the queer experience, while also welcoming allies who share our commitment to inclusivity and innovation.

site log

bold.
unbothered.
unbound.

Freshfruit’s fundamental core value is to showcase LGBTQ+ individuals as being fully whole, vibrant, productive, and the true pioneers that they have been in shaping and moving the culture at large.

mission

To bring power and hope to the LGBTQ+ community with greater opportunities, and with better representation and journalism.

who
we are

  • We are not a subculture; we are the culture.
  • The closet is for skinny jeans or a "beat" lace front.
  • We come in all identities, genders and persuasions.
  • You don’t get to define us. That’s our job.
  • We champion the arts, beauty, entertainment, fashion, media and travel industries, but not solely nor exclusively.
  • We don’t play second fiddle. Never.
  • We don’t embrace equal, but separate.
  • HIV & AIDS are not intrinsic to our identity.
  • Struggle and queer are not synonymous.
  • We live joyously.
  • We love openly.
  • We will not be deterred.